Today I have made the final improvement on my online store —- the Extended Validation Certificate.

Basically, not only transactions from my online store is encrypted and secure, all content, all images, referring links are now encrypted. Besides, my operating company has also been verified by Godaddy.com.

So now if you type [url]www.tftoys.com.au[/url] in the web browser, you will a green address bar like this:

While compared with other websites:
Heraldsun looks like this:

Fishpond’s general page:

and Fishpond’s login page:

ANZ bank:

To have secure/green address bar for my store, I have to be verified by the Internet authority on domain ownership as well as operating company ownership. ASIC record was pulled and checked. My CPA was asked to sign an assessment letter. I wish this can boost some buyer confidence for my new store.