It seems one should never bet against Optimus Prime. While the Transformers community had a good laugh at the $80 1/64 scale Hotwheels collector toy, it seems there were more than enough people out there willing to spend that amount on that small fully die cast Optimus Prime. The transforming G1 styled Hotwheels Optimus Prime sold out in 27 minutes on the Mattel Creations site.
This is encouraging for Mattel as it means their effort and investment in the license was far from in vain. It … View the full news story on Seibertron.com by clicking here.It seems one should never bet against Optimus Prime. While the Transformers community had a good laugh at the $80 1/64 scale Hotwheels collector toy, it seems there were more than enough people out there willing to spend that amount on that small fully die cast Optimus Prime. The transforming G1 styled Hotwheels Optimus Prime sold out in 27 minutes on the Mattel Creations site.
This is encouraging for Mattel as it means their effort and investment in the license was far from in vain. It … View the full news story on Seibertron.com by clicking here.