Hasbro has been reinventing itself as a company these past 10 years. Under Brian Goldner, the goal was to become a media empire through licence holding, more like Disney. However, the media plans switched, with their movie investments not working out and leading them to sell off their production studio. They are now focusing on becoming a « digital play » focused company under their new CEO, Chris Cocks. These changes in goals are because they feel there is less money to be made in physical … View the full news story on Seibertron.com by clicking here.Hasbro has been reinventing itself as a company these past 10 years. Under Brian Goldner, the goal was to become a media empire through licence holding, more like Disney. However, the media plans switched, with their movie investments not working out and leading them to sell off their production studio. They are now focusing on becoming a « digital play » focused company under their new CEO, Chris Cocks. These changes in goals are because they feel there is less money to be made in physical … View the full news story on Seibertron.com by clicking here.