Ever since the Bumblebee movie, Hasbro decided to have the main movie toylines target children, which remains their primary audience in general for the Transformers brand. It did mean that the toyline was gimmick heavy. That theme transferred over to the two animated toylines since and the Rise of the Beasts toyline (though there were deluxes and voyagers scattered there at times). With Transformers One being an animated film for kids, it should come as no surprise that Hasbro is continuing … View the full news story on Seibertron.com by clicking here.Ever since the Bumblebee movie, Hasbro decided to have the main movie toylines target children, which remains their primary audience in general for the Transformers brand. It did mean that the toyline was gimmick heavy. That theme transferred over to the two animated toylines since and the Rise of the Beasts toyline (though there were deluxes and voyagers scattered there at times). With Transformers One being an animated film for kids, it should come as no surprise that Hasbro is continuing … View the full news story on Seibertron.com by clicking here.