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Hasbro Confirms Collectors will be the Ones Most Impacted by Tariffs

The US government has gone through with its tariff threat yesterday with more reciprocal tariffs to come April 2nd. While yesterday’s tariffs impacted China, the ones starting April 2nd may impact Vietnam and both these tariffs will impact our Transformers hobby most. Chris Cocks was interviewed specifically about tariffs as it relates to Transformers toys. During this quick interview, Chris Cocks confirmed 2 things:

– Any additional cost due to tariffs will be passed on to the consumer
– … View the full news story on Seibertron.com by clicking here.The US government has gone through with its tariff threat yesterday with more reciprocal tariffs to come April 2nd. While yesterday’s tariffs impacted China, the ones starting April 2nd may impact Vietnam and both these tariffs will impact our Transformers hobby most. Chris Cocks was interviewed specifically about tariffs as it relates to Transformers toys. During this quick interview, Chris Cocks confirmed 2 things:

– Any additional cost due to tariffs will be passed on to the consumer
– … View the full news story on Seibertron.com by clicking here.

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New Transformers: Age of the Primes Figures Revealed at Toy Fair 2025 — Pre-Orders Now Available!

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This past weekend at New York Toy Fair 2025, Hasbro officially unveiled the latest additions to the Transformers: Age of the Primes toyline — and fans can already secure their pre-orders! This exciting new lineup brings together characters from across Transformers history while expanding on the mythos of The Thirteen, the legendary first Cybertronians who shaped … View the full news story on Seibertron.com by clicking here.This page may contain affiliate links. We may earn commissions when readers interact with or purchase items through these links.
This past weekend at New York Toy Fair 2025, Hasbro officially unveiled the latest additions to the Transformers: Age of the Primes toyline — and fans can already secure their pre-orders! This exciting new lineup brings together characters from across Transformers history while expanding on the mythos of The Thirteen, the legendary first Cybertronians who shaped … View the full news story on Seibertron.com by clicking here.

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Walmart Canada Liquidating Generations Leaders, Voyagers and Deluxes to $3

This page may contain affiliate links. We may earn commissions when readers interact with or purchase items through these links.
Looks like Walmart Canada wants to make some room on the shelves. Transformers from both the Studio Series and Legacy lines are now $3 CAD. And it doesn’t matter if it’s a deluxe, voyager or leader, they are all $3. It’s not a secret price either, they made $3 labeling for the tags.

You can check images below for evidence. Initial reports came from … View the full news story on Seibertron.com by clicking here.This page may contain affiliate links. We may earn commissions when readers interact with or purchase items through these links.
Looks like Walmart Canada wants to make some room on the shelves. Transformers from both the Studio Series and Legacy lines are now $3 CAD. And it doesn’t matter if it’s a deluxe, voyager or leader, they are all $3. It’s not a secret price either, they made $3 labeling for the tags.

You can check images below for evidence. Initial reports came from … View the full news story on Seibertron.com by clicking here.

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Transformers Age of the Prime brand highlights from Toy Fair 2025

At Toy Fair 2025, Hasbro unveiled an exciting wave of new Transformers products, headlined by the launch of the Transformers: Age of the Primes line.

This new collector-oriented line explores the mythology of The Thirteen Primes, introducing figures like Leader Class Onyx Prime, a triple-changing centaur, and Deluxe Class Alchemist Prime, a powerful scientist with a unique Artifact accessory. Fan-favorite characters also join the lineup, including Deluxe Class Decepticon Crasher and … View the full news story on Seibertron.com by clicking here.At Toy Fair 2025, Hasbro unveiled an exciting wave of new Transformers products, headlined by the launch of the Transformers: Age of the Primes line.

This new collector-oriented line explores the mythology of The Thirteen Primes, introducing figures like Leader Class Onyx Prime, a triple-changing centaur, and Deluxe Class Alchemist Prime, a powerful scientist with a unique Artifact accessory. Fan-favorite characters also join the lineup, including Deluxe Class Decepticon Crasher and … View the full news story on Seibertron.com by clicking here.

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First Look at More Cyberworld Toys Including Elita-1 in IDW Riptide’s Body

Ben’s World of Transformers has some pretty cool images of Cyberworld toys from the 2025 Toy Fair, that we have not covered yet. We have an Elita-1 which uses the body of MTMTE’s Riptide, which is very peculiar. We also get a better look at Choo Shop who is very reminiscent of insect themed toys from the Beast Wars era and in a G1 Venom Livery. There’s also Starscream and off road versions of Optimus Prime and Bumblebee. These toys are 4 inches tall and have the same articulation and … View the full news story on Seibertron.com by clicking here.Ben’s World of Transformers has some pretty cool images of Cyberworld toys from the 2025 Toy Fair, that we have not covered yet. We have an Elita-1 which uses the body of MTMTE’s Riptide, which is very peculiar. We also get a better look at Choo Shop who is very reminiscent of insect themed toys from the Beast Wars era and in a G1 Venom Livery. There’s also Starscream and off road versions of Optimus Prime and Bumblebee. These toys are 4 inches tall and have the same articulation and … View the full news story on Seibertron.com by clicking here.